There are various methods to drive traffic to your website such as:-
1. The Free Methods
Submitting Articles
Creating Squidoo Lenses
Creating Hubpages
Submit to Video Sites
2. Viral Methods
$7 Scripts
eBook Giveaways
3. Paid For Traffic
Google Adwords
The method I chose was Number 3. I have been working on the other methods, with “working” being the operative word. It takes time and experience to develop traffic streams with free methods so while all of that is work in progress the best way to drive quick, targeted traffic to your website is with paid advertising such as Google Adwords.
If you are unfamiliar with Google Adwords then these are the ads you see on the right hand side of the page when you use the Google search engine.
I have uploaded a quick 10 minute video tutorial to my FREE DOWNLOADS PAGE to show you how to create your first Google Adwords Ad.
This is for the period 20 May 08 to 25 Jan 09 as you can see the graph is quite erratic due to the fact I kept changing things so often and I didn’t really know what I was doing!
You can see however, that during this time 1,781 people clicked my ad, which took them to my website, which during this time was just a simple “squeeze page” where in exchange for their email address they could download a report.
Not everybody did. From the 1,781 visitors, 369 decided to opt-in to receive the free report which is a conversion rate of 20.7% which I think is good all things considered.
These 1,781 clicks cost me £206.15 (approx. 12p per click) in advertising. From this I gained a list of 369 people who showed an interest in my products. In financial terms each subscriber cost me 56p.
74 of those subscribers actually went on to make a purchase from my website (that’s 20%) and the total revenue from those sales was £9395.10 (see PayPal screenshots).
If I may confide in you, I still have a lot to learn about adwords, so I never used any secret “Ninja” tactics here and a £206.15 spend in an 8 month period is tiny, many marketers would spend this in a month, or maybe even a week.
I would advise caution though if you are just starting with adwords: In this real example you can see I got a great Return on Investment without getting carried away with the advertising costs. There are many variables involved here and there are no guarantees.
You are however in control of your adword costs at all time and it really is a great way to get instant traffic to your web page.
